Originator: Iwan Williams – FHSS – School of Culture & Communication
Real-time, as-live crisis communications management over a 20-hour period, followed by a live television interview. The assessment is designed to reflect the fast-moving and challenging role of a corporate communicator, when tight deadlines must be met and conflicting priorities resolved. In addition to a range of outputs (media releases, responses to journalists, outline communications strategies, a video script and a live interview), students must also keep a reflective journal noting how their learning has informed their decision-making process.
