[:en]Sian Rees – Sessions Teaching Block 2, 2019-20[:]

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MSP200R – Public Relations Theory

Number of Students: 30

Day, Time and Location: Friday, 09:00 – 12:00, Talbot 45

This teaching block, Sian is offering the majority of the taught sessions of her MSP200R module, Public Relations Theory, as she feels they all fairly well illustrate her approach.

The aim with the class is to use a technique for managing sessions using interactive and small group work. As a result, the session essentially runs as small class teaching within a larger class setting and utilises multiple instances of small group breakout work, discussion and questioning to facilitate this.

Teaching methods used:

  • Active Learning
  • Audience Participation
  • Authentic Assessment
  • Discussion
  • Formative Assessment
  • Group Work
  • Lecture

Sessions (click on session date to book):

14th February 2020 Press agentry, PR and Journalism Grunig & Hunt’s (1984) model framework and the focus on press agentry PR.
Theory: Grunig & Hunt’s Models
21st February 2020 Press agentry, PR and Journalism The relationship between public relations and popular, global culture.
Theory: Culture Theory
28th February 2020 Corporate public relations Corporate communications and rhetoric focusing on both internal and external stakeholders.
Theory: Systems Theory & Rhetoric
6th March 2020 Corporate public relations Corporate social responsibility, ethics, regulatory codes and conduct.
Theory: Ethics
13th March 2020 Crisis PR and New Media New media and the impact on public relations as a discipline.
Theory: PR 2.0
20th March 2020 Crisis PR and New Media Theories of crisis and issues management, looking at how organisations plan for and handle crisis communications.
Theory: Crisis & Issues Management theory
27th March 2020 PR Research Methods Quantitative Research: A look at how academics research PR, focusing on content and thematic analysis.
3rd April 2020 PR Research Methods Qualitative Research: A look at how academics research PR, focusing on semiotics, discourse analysis and questionnaires. Plus how to produce a research poster.

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