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Generation Y: Plugged In Digital Natives

According to ReadWriteWeb in Why Gen[eration] Y is Going to Change the Web the current generation of young adults born between 1982-1997 is the most digitally active generation yet. They are digital natives who were born “plugged in.” The article looks at the implications for traditional media (TV, advertising, etc) but there must be wide implications for education too. Anyone who has taught an ICT class to the current generation of students will be aware of just how plugged in they are (even during supervised lab classes): the iPhone’s plugged into their ears, the IM client pops up every 30 seconds, and Facebook is on top of the desktop whenever they think you’re not looking. Visit the Library to see just how much “traditional” computer work is going on. How are we to exploit communications technology to connect to our students when we members of the teaching demographic are so not Gen Y? Sometimes I think that I’m not just square, I’m a point in their 3-D world.

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